About the Brand and Land team
Brand and Land started in 2014, when our founder was in the job market and struggling to land interviews. After three months of developing new job-search tactics and refining old ones, he built a model and tested it with six job seekers. Each one landed a job. That "secret formula" is what our team teaches today.
Our team
John Signo
Founder / Master Speaker
John is the founder of Signofied, LLC and created Brand and Land in 2014. He brings 15+ years of experience in technical project and program delivery, cybersecurity and financial services, including Bank of America, J Walter Thompson, IBM and BNSF Railway, and provides cybersecurity consulting through InterStructure. He holds the PMP, CISA, CRISC, CISM and CSX-P certifications along with Scrum credentials, and is a Registered PMI Global Speaker. He is the author of Brand and Land: Your 1-Hour Guide to a 6-Figure Career. A longtime member of PMI Dallas and PMI Dallas Toastmasters, he mentors PMP and ACP candidates.
Shoko Sobata
Speaker
Shoko is a Project Coordinator Lead at Bank of America, managing cybersecurity projects that remediate risk and coaching Project Coordinators to raise the quality of project deliverables. Based in New York, she previously worked in Japan and brings a cross-cultural perspective to helping others in their career journey.
Mohun Sundar
Marketing / Speaker
Mohun is a Senior Project Manager at Blue Cross Blue Shield of Texas with 10+ years in healthcare project management. A PMP and PMI-ACP, he has been a PMI Dallas member since 2013 and earned his Distinguished Toastmaster designation in 2020. He is co-author of B&L TAP: The Veteran’s Career Playbook.
James Parham
Speaker / B&L TAP
James is an IT Project Manager II at BAE Systems. He retired from the U.S. Army in 2021 after 25 years of service as a Chief Warrant Officer Four (915E, Senior Ground Maintenance Warrant Officer). He holds the PMP, ACP, RMP, PBA, DASM, DASSM and DAC certifications and instructs U.S. Army PMP candidates at The University of Texas at Austin.
Raquel Aguilar
Presenter
Raquel teaches secondary science in the Socorro ISD school district and is head coach of the men's and women's varsity swim teams. She holds a bachelor's degree in Biology with a minor in Chemistry.
Kevin Ray
Presenter
Kevin is a U.S. Naval Officer with 20 years of active-duty service, culminating in command of a U.S. warship at sea. A certified Naval Instructor at four training commands across the United States and Japan, he is also a certified PMP.
Moira Flynn
Webmaster and Content Creator
Moira is the Webmaster and Content Creator for Signofied, LLC. A Multimedia Designer with 8+ years of design and content experience, she began her career in Makati, Philippines, and has since worked with teams in Ireland and the United States, bringing a global perspective to Brand and Land.
Advisory board
Lee R. Lambert
Advisory Board Member
Lee is recognized worldwide as one of the project management profession's thought leaders. He has spread the PM word for more than 50 years, was one of the founders of the Project Management Professional (PMP) certification, and is one of only 85 PMI Fellows. He received the Distinguished Leadership in Project Management Award at the IEOM Conference in Dubai, has implemented four enterprise-wide project management information systems, and has trained thousands of employees at Bechtel, AT&T, IBM, General Electric, Microsoft, Roche and more. A judge for the PMO Global Alliance Awards, he has delivered training and keynotes to more than 50,000 professionals in 51 countries.
Signofied, LLC
Brand and Land is a program of Signofied, LLC, which also offers B&L TAP for U.S. military veterans and the SignoFit AI career-fit app.
